BX
Brand experience — identity systems, visual language, and brand storytelling.
Beyond the Glass
This book is a visual reinterpretation of the film '2001: A Space Odyssey' through the conceptual lens of glass. Here, glass functions not merely as a material but as a medium that extends our vision and allows us to peer into the unknown. Within the work, glass manifests in various forms: the windows of a spacecraft, the visor of an astronaut's helmet, or the camera lens that captures eternity.
Void Swatches
Void Swatches visualizes the gap between measured time and perceived time, drawing on data insights captured within the digital platform Spotify. The still ink patterns recorded in the guidebook represent data—symbolizing time that has been fixed as 'measured time.' However, the moment the audience places a swatch into the moiré case and moves it themselves, the static pattern comes alive with dynamic energy, generating the non-linear flow of 'perceived time.' Through this tactile experience of touching and activating the patterns, the audience can discover their own rhythm beyond measured time: their personal, perceived time. Ultimately, this project invites viewers to look again at the overlooked moments of everyday life—the skipped time, The Void.
ZeroByte
Do we truly understand the ecological weight of a single AI prompt? Created for the UAL LCC Earth Week, ZeroByte turns a critical lens toward our unchecked digital habits and the invisible carbon emissions accumulating behind our screens.
How to Listen to London (City Soundscapes)
This project is an exploration of London through the act of listening. By shifting the focus away from visually-centered urban mediums like maps or photographs, tuning into the city's auditory layer reveals an entirely different perspective—one that captures the transient temporality, rhythm, and raw emotion of urban spaces. The collection features soundscapes captured across seven distinct London locations: the mechanical hum of underground doors closing, the aggressive drilling of construction near Westminster Abbey, and the resonant guitar of a street performer outside the Tate Modern.